Founded in 1900, The Sincere Company Limited (SEHK stock code : 0244) is one of the Hong Kong’s oldest and most respected retail groups. During 1930s to 1940s, Sincere was reputed as top of the four largest department stores in Shanghai. The Group is mainly engaged in the retailing business and actively bringing high quality products from all over the world, including fashion apparel, shoes and handbags, sports equipments, household, electrical, bedding and bath, travel, and food merchandises. Currently, The Group has four department stores in Hong Kong located at Central, Mong Kok, Sham Shui Po  where the Mong Kok Store is with over 40,000 sq ft. While retailing continues to be the core business of Sincere, the Group has diversified into property investment, property development and securities trading.