(September 1, 2022 – Hong Kong) The Sincere Company Limited (HKSE Stock code: 0244), the first Chinese-owned department store in Hong Kong, officially launched to commence "Nakamura Store" which operates Japanese retail food business. The opening ceremony was held in Sincere Department Store Sham Shui Po Shop at Dragon Centre.

Ms. Su Jiaohua, Chief Executive Officer of Sincere said, "Sincere Department Store is one of the classical and the most prestigious department stores in Hong Kong.  It has always been committed to meeting customers' needs and providing quality services and a wide variety of products with affordable prices to maintain its leading position in the retail industry.  "Nakamura Store" marks the first time that the Sincere Department Store has developed the Japanese food business and has reached a wider customer base with providing more food products, which will be a new starting point and a new driving force, and brings new opportunities and highlights to Sincere.

"Nakamura Store" is a brand new brand offering over 800 popular Japanese food items, including Japanese eggs, rice, tofu, frozen meat, plum wine, ice cream, various snacks and Japanese frozen food delicacies. Rice from Hokkaido as well as Kagoshima Satsuma beef, to name only few. Nakamura is committed to strictly selecting high-quality fresh ingredients and providing high-quality daily necessities for customers.